YAHOO!
After showing off one new version of
its logo every day for the past 30 days, Yahoo! has now debuted its actual new corporate
logo. It's the first redesign in 18 years for the company that helped to
popularize searching for things on the Internet.
Good-bye, old logo ...
... and hello, new logo!
Creating a new logo that's being made to replace something as
well known as Yahoo's original design is no easy task. Indeed, Yahoo! CEO
Marissa Mayer posted this morning on her personal Tumblr page that she
helped to create the new logo in a weekend session earlier this summer with the
company's logo team
.
Mayer wrote that she and her team decided not to put any
straight lines in the new logo, while also adopting a sans serif
font that slims down the letters compared to the original. There are also
no lower case letters in the new Yahoo! logo. The exclamation point was tilted nine
degrees which Mayer says gives the logo "a bit of whimsy."
The logo's specific color name is Pantone Violet C,
according to Mayer. She added, "For the texture, we came up with the nice
idea of creating a chiseled triangular depth to the logo - this causes the letter
Y to appear in the shading at the ends of each of the letters."
Reply your thought about this logo in the comment section.
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